Samsung Expands Finance+ to Unlock AI Appliance Ownership with Quick Approvals
- Samsung Finance+ now offers quick, paperless loans for Bespoke AI refrigerators, washing machines, and air conditioners in India.
- Loan approvals happen within 15 minutes after a simple KYC and credit check, with flexible EMI options available.
- Partnership with DMI Finance ensures seamless digital lending both online and at retail stores, enhancing consumer convenience.
Samsung India has announced the expansion of its digital financing platform, Samsung Finance+, to cover its Bespoke AI range of home appliances. This initiative allows Indian consumers to purchase premium AI-powered refrigerators, washing machines, and air conditioners through instant loan approvals and flexible EMI options, all via a fully digital and paperless process.
Developed by Samsung’s R&D Institutes in Bangalore and Delhi, the enhanced Samsung Finance+ service is accessible both online at Samsung.com and at select offline retail stores. Customers can receive loan approvals in as little as 15 minutes following a quick KYC and credit scoring process, with minimal paperwork involved.
“At Samsung, we are committed to making premium technology accessible to consumers across India, and Samsung Finance+ is a testament to our vision,” said Ghufran Alam, Vice President of Digital Appliances, Samsung India. “By combining digital innovation with seamless and hassle-free accessibility, we are simplifying the financing process and expanding financial inclusion”.
To facilitate these loans, Samsung has partnered with DMI Finance, a financial institution renowned for its digital lending solutions. This collaboration aims to make it easier for consumers to upgrade to AI-enabled appliances without facing upfront financial strain.
At retail outlets, Samsung Finance+ is available through dedicated desks where customers can submit electronic documents for verification. Once approved, they can complete their purchase immediately with customizable EMI plans designed to suit their financial needs. This expansion is expected to greatly simplify the buying experience for Indian consumers opting for advanced home appliances.
