• PGIM India AMC partners with Cybrilla to launch mutual fund services on ONDC.
• The goal is to expand access in Tier 2, Tier 3 cities and rural areas.
• New formats like daily SIPs aim to make investing simpler and more inclusive.

PGIM India Asset Management has teamed up with Cybrilla Technologies and joined the Open Network for Digital Commerce (ONDC) to make mutual fund investing easier and more accessible across India. This move aims to bring affordable investment options to underserved communities, including those in smaller towns and rural regions.

The integration allows PGIM India to leverage ONDC’s open digital infrastructure and Cybrilla’s tech platform to reach a wider base of investors. By doing so, the company wants to lower distribution costs, simplify the investment process, and empower both digital first users and traditional local distributors.

Abhishek Tiwari, CEO of PGIM India Asset Management, said “With this partnership, we are breaking down the barriers to investment. Every Indian, no matter where they live or what their background is, should have access to wealth creation”.

Through this initiative, PGIM India plans to introduce daily SIPs, goal based investment plans, and other micro investing formats. These tools are designed to help first-time investors start small and build a disciplined savings habit over time.

Vibhor Jain, Acting CEO and COO at ONDC, said that the collaboration proves how financial products can be redesigned to be more inclusive when geography and cost are no longer limitations.

Anchal Jajodia, Director at Cybrilla, emphasized that the integration ensures equal access whether it’s a shopkeeper in a small town or a tech savvy investor in a metro city.

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The ONDC platform, launched by India’s Ministry of Commerce and Industry, aims to create an open and inclusive digital commerce ecosystem. PGIM India's entry into this network shows its commitment to using technology to democratize investing and promote financial inclusion.

By embracing ONDC, PGIM India is not just offering investment products, it is building a platform where every Indian can confidently participate in wealth creation.