The ‘Advertising Standards Council of India’ (ASCI) has taken these kinds of issues seriously and has been asking clarification from all the reported agencies. Moreover, the Reserve Bank of India (RBI) and Securities and Exchange Board of India (SEBI) has started adopting awareness programme to make the consumers aware of all the pros and cons of the companies.

ASCI is now looking forward to come with a set of new rules for all the companies to give a crystal clear picture of all the ‘terms and conditions’ to their customers. In case of the electronic media, the ads should be flashed for a minimum period of four seconds time and for the print media, the ‘terms and conditions’ should be mentioned in properly visible fonts. And incase, any customer smells any foul play, they can directly complain to the ASCI.

To ensure total reliability and a safer side to the customers, ASCI also seeking help from foreign agencies to lay down proper set of guidelines for the advertising agencies.

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