• New fund targets India's domestic consumption sectors
• Open for subscription under ULIP plans till October 26
• Ideal for long-term, high-risk investors

Axis Max Life Insurance has introduced a new equity fund, the India Consumption Opportunities Fund, aimed at investors looking to benefit from India’s growing consumption driven economy. The fund is available through select unit-linked insurance plans (ULIPs), including the Flexi Wealth Advantage Plan and Online Savings Plan.

Offered at Rs 10 per unit, the fund is open for subscription through a New Fund Offer (NFO) until October 26. It is designed for investors with a high-risk appetite and a long-term investment horizon of five years or more.

At least 70% of the fund will be allocated to equities in sectors aligned with India’s consumption trends. These include fast-moving consumer goods (FMCG), automobiles, consumer services, financial services, real estate, health and wellness, and more. To ensure a domestic focus, the fund will invest only in companies that earn at least 50% of their revenue from operations in India.

Sachin Bajaj, Chief Investment Officer at Axis Max Life, said the fund aims to “connect policyholders to the growth story of India”, noting that consumption currently contributes over 60% to India’s GDP.

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Axis Max Life Insurance is a joint venture between Max Financial Services and Axis Bank. In FY24-25, the insurer reported a gross written premium of Rs 33,223 crore.

This fund launch highlights the growing interest in India’s consumption-led growth, offering investors a new route to participate in the country’s economic expansion.