Poverty Stricken India Spends Highest on Leisure

By siliconindia   |   Thursday, November 22, 2012   |    1 Comments
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Bangalore: Whether it is tourism, luxury drives or outrageously expensive homes, Indians spends to their heart’s content, let’s check how.

The campaign under ‘Tourism Australia’ called ‘Namaste Australia’ has performed quite well in the past few months and still going strong. Even after the racism incidents and security concerns in 2009, the print, online and television promotions have made Indians talk about living and holidaying in Australia and has attracted 393,000 visitors.

Here’s why: Because Indians are huge spenders when it comes to tourism. The trend is changing globally and the tourists from India and China are progressively getting the status of 'big spenders'; even more than a U.K. or South African tourist, as per a report of United Nations World Tourism Organization statistics.

Tourism Australia Annual Report 2010-2011 states “Tourists from these two Asian countries outspend those from U.S. and UK in countries like Australia and South Africa.” On an average an Indian tourist spend Rs.3,37,000 on a Australian holiday, which is exactly Rs.1 lakh more than what a British or American tourist spends.

"Indian tourists are spending on luxury. A normal holiday package to South Africa costs above Rs 100,000 but we have demand for customised holidays that cost over Rs 400,000. People want to experience hot-air balloon rides and shark-cage diving and are willing to pay for it," says Manjula Godia of Varun Worldwide Holidays.

“The rich have not been impacted by the slowdown. If they like, they buy,” says Lalit Choudhary, Director of Infinity Group, which imports luxury cars like BMW and Aston Martin. Choudhary knows the fact because he sold 18 Aston Martins in 2012, each priced above Rs.2 crore.

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