Investec India Advises Licious on its $25m Series C Fundraise


Investec Capital Services, a leading specialist international financial services company announced its acts as the exclusive financial advisor to Licious, an Indian meat and seafood brand during its $25 million Series C funding led by Bertelsmann India Investments, Vertex Ventures along with UCLA with the existing investors Mayfield India. Sistema Asia Fund, 3one4 Capital and Innoven Capital.

Frankie Brown, Head -Venture Advisory, Investec India, says, “In a large and unorganized market with broken supply and demand side, there clearly exists in our view a huge opportunity to build a large consumer brand in India’s meat market. Licious founders have assembled an excellent team with strong execution capabilities and built an outstanding quality of business and in our view clearly have an advantage to be a market leader. We are delighted to have advised them on a successful $25 million Series C fundraise with Vertex and Bertelsmann as two lead investors to place them perfectly for the next chapter in the Licious story.”

The funding will be used to widen Licious’ reach to new cities, fostering the value-added product category and strengthening the supply chain. Also, Investec has built a strong advisory business within Indian venture capital ecosystem across a wide range of sectors including Kissht, Bizongo, Treebo Hotels, OfBusiness, BigBasket, Pepperfry and Quikr.

Founded by Abhay Hanjura and Vivek Gupta in 2015, Licious started with the aim of satisfying customers with top-notch world class meat, fish and seafood which follows an end-to-end business based on the hub and spoke model that starts from procuring the fresh produce to processing, storage and delivery.

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