BankBazaar Introduces Credit Card Category for Self-Employed Customers

By SiliconIndia   |   Friday, January 11, 2019
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BankBazaar, one of India’s leading online marketplaces for financial products introduces Business Cards from YES Bank on their platform. This move will expand its Credit Card category to include Business Cards tailored keeping in mind the specific needs of the self-employed customers, especially when it comes to managing business expenses better.

Adhil Shetty, Co-Founder & CEO, BankBazaar, comments, “BankBazaar’s aim is to help customers access the financial product that is right for them. Millennials, who form the core of our customer base, are high on aspiration, as revealed by the BankBazaar Aspiration Index, and have more entrepreneurial spirit compared to earlier generations. Our search data, too, shows that the self-employed customers contribute to more than 20% of the searches for Credit Cards. At BankBazaar, we realize the need for products tailored specifically for this customer group, and with these new partnerships, we are trying to bring more relevant products on board for a large section of our customers”.

BankBazaar has introduced two variants of Business Cards from Yes Bank and two more variants are expected to go live by the end of the month. All products come with a paperless application option and customers can opt for manual submission of documents or choose to apply for all these products in a completely paperless manner for a much faster approval process. Eventhough BankBazaar has 50+ credit cards from partner banks, it is the first time BankBazaar is hosting Business Cards targeted specifically at self-employed customers.

Commenting on the launch, Navin Chandani, CBDO, BankBazaar, says, “Business Credit Cards are now available to the self-employed customers on BankBazaar. These cards offer Control, Cost savings, and Convenience and are tailored for the self-employed individuals who have their own business to drive effective expenses management, including Travel and entertainment expenses. We look forward to expanding our most popular category with these new products in partnership with Yes Bank”.

Founded in 2008, BankBazaar simplifies the loan application process and anyone can instantly search for tailor-made offers, compare, customize it as per his or her need or profile and apply for their finance products. Its services are available through the web-portal, made for mobile web service, or the BankBazaar app available on the Android play store and iOS app store. Also, consumers can track their application and troubleshoot issues in the process through a host of channels like the BankBazaar app, WhatsApp, Email, Voice-support and more.

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