Banks give special offers on plastic money

Banks analyzed this transfer of Indian market to plastic money long back and thus, keeps on introducing new offers on debit cards and credit cards. This drives the customers and thus the longivity of the bank increases in this competitive industry. Citibank witnessed a 76percent increase in e-commerce transactions in the last two years.

India's e-commerce market expands

It’s not a myth. Numbers prove the statement. According to Internet and Mobile Association of India, in December 2014, the Indian digital commerce market transaction value was Rs 81,525 crore. This is expected to reach upto Rs 1 lakh crore by the end of this year.

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