4) Cheaper Retail Goods – After buying land for their dream homes, people can then concentrate upon objects to beautify their homes with. Lowered discretionary income compels people to spend and purchase less during recession. Since, consumption falls down drastically during recession; the prices in the retail sector also come down. This means that the items which used to tax one’s wallet would be available at a much lesser price. This is a way to push sales by the retailers. A common man will not shirk away from this opportunity to stock one’s home with things one has always wanted. People can but things at very less prices during recession. However, one should mostly go for everyday things than luxury goods, though buying luxury goods becomes possible for the common man too. Buying luxury goods may become high maintenance when the economy bounces back.