6 Tricks How Malls Make you Shop More


3. The powerful Aroma: Martin Kindstrom, author of “Buyology: How Everything We Believe About Why We Buy is Wrong” says, “Smell and sound are substantially more potent than anyone had even dreamed of”. The aroma acts like a powerful stimulation which makes you more relaxed and helps in creating a tempting environment in the mall. This influential power of smell uplifts the whole retail therapy and indulges you in buying more, without the instance of make you aware of it. Lindstrom says, “All of our other senses, you think before you respond, but with scent, your brain responds before you think.”

4. Variety of foreign cuisine: As soon as you enter the mall, the ground floors will me mostly consisting of lavish foreign candies and Swiss chocolates, expensive wafers and biscuits. The ambience, aroma, classy environment all makes you feel good regarding such tempting food stuffs and makes you buy them. This is not only a sale process but also brings a good rapport about the mall and will make you come again in future.