6 Jewellers Who Rule the Indian Gold Market
2. Rajesh Exports
Chairman: Rajesh Mehta
Turnover: 
30,000 crore
Key Business Fact: Integrated player
USP: No making charges
Being a rank holder in the board examinations, Rajesh Mehta, instead of going for higher studies, joined his father’s business in supplying semiprecious and imitation stones to jewellers. The sixteen year old gradually started to develop interest in the business and today his company Rajesh Exports has annual turn over of around 30, 000 crore.
Rajesh started making jewellery in the garage of his Bangalore home by borrowing 1, 200 from his brother and in 1995; Rajesh Exports raised 10 Crore from the capital market through its public issue.
Initially in order to sell their jewellery to the retail customers they cut manufacturing costs below 1 percent and sold jewellery at ‘real rate per gram'. That became the key factor and USP of the company, i.e. no making charges.
Commenting on the future roadmap of the company Mehta said, "Within four years, we plan to have 2,000 showrooms pan-India".
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