Jewelry companies: Those dazzling diamonds are your lover's or wife's favorite and they cost a bomb. But price hardly matters when it comes to love. Although Indians are known to be buying jewelry round the clock and 365 days of the year, diamond jewelry is not the same and is an exceptional which its presence felt only during this season. In the past year we have some of the world's biggest diamond companies foraying their way into India with Indians looking out for luxury goods. India Shining factor, is, possibly, best reflected in the surge in India's gold and jewelery exports, which have been making considerable contributions to the country's foreign exchange earnings.