About the Company
G-Cube Solutions is a leading CMMi Level 3 e-learning products and services company – with a global delivery and support footprint. Over the last decade, G-Cube has helped hundreds of customers worldwide, and across diverse domains. G-Cube has the right mix of experience and expertise to provide tailor-made and company-specific solutions – rather than industry-specific. These solutions are flexible to cater to the evolving needs of customers.
With its focus on innovation and 'Wowing' the customer, G-Cube has won various industry awards, such as the Deloitte Tech Fast 50 India Award continuously for the last five years, multiple Brandon Hall Awards for Excellence in Learning and Technology, the NASSCOM Emerge 50 Award, and the Apex Award for Publishing Excellence.
Current Market Landscape
G-Cube’s works in the e-learning industry in two main business segments. The first segment consists of end-user organizations that purchase Learning Management Systems and e-Learning services for training their employees, vendors, partners, or other stakeholders. The second segment consists of training organizations that purchase LMS and e-learning content to sell it further to the end users as customized solutions.
G-Cube offers its services globally. However, the company’s key business geographies are North America, Europe and Asia Pacific — these are the regions where 90 percent of its existing customers are based.
G-Cube provides custom solutions to more than 50 industry verticals, which include – Banking, Financial Services, Insurance, Automobiles, Aviation, Shipping, Logistics, Consumer Goods, Retail, Manufacturing, Engineering Services, Real Estate, Publishing, Super Markets, Utilities, Petrochemical, etc.
Addressing the Challenges
The key challenge is to cater to all the industries in all the major countries. The sales team identifies the target customers (organizations and the key decision makers) in each industry vertical, via the Internet and the reputed trade directories. Once a potential customer is identified, G-Cube’s sales team reaches the potential customer via e-Mail, phone and web conferencing, to showcase the range of products/services, and demonstrate core capabilities. For final negotiations, if the client needs the sales team along with the supporting staff, they can visit the customer location (which happens in around 30% sales closures only).
Services
G-Cube's product portfolio includes our cutting edge WiZDOM Learning Suite, which comprises an LMS, Virtual Classroom, Content Authoring Tool, Assessment Engine, and Skill- Gap and ILT management systems. Content services include designing and developing custom e-courses, mobile learning, content localization, game-based learning, simulations, and consulting for curriculum design.
Differentiating Factors
G-Cube's major competitors in the domain of e-learning Services and Learning Management Systems are Tata Interactive Services, Accenture, Kineo, NIIT, Pearson, Allen Interactions, Aptara, Sumtotal Systems, Saba Software, Skills Soft, and GP Strategies.
G-Cube’s competitive advantage lies in its ability to leverage its continuous innovation in learning technology. Clubbed with the matured processes and years of experience of the consultants, the innovation and research at G-Cube helps the clients to develop the most effective, engaging and economical strategies for implementing learning technology solutions. G-Cube’s record of winning more than fifty awards in the last four years is solid proof for this claim.
Clients
Some of G-Cube’s clients include Toyota Motors, UBS, Standard Chartered Bank, Reckitt Benckiser, Lenovo, Coca Cola, Twitter, Inc., Capita Group plc, Bosch, Amazon, Hindustan Unilever, and many more.
Organizational Culture
At G-Cube, values drive the company’s culture. G-Cubians are a group of smart, young, diverse, and dynamic professionals. While they work hard, each day at G-Cube is full of fun and camaraderie. In a liberal environment, employees have the opportunity to experiment, and the freedom to explore— both as team member, as well as an individual.
Few of the employee programs are:
Harboring Innovation
G-Cube understands that growth can be meaningful if it is inclusive; that is why the company encourages one another to be the best that it can be, despite its limitations and shortcomings. Senior management here at G-Cube is extremely approachable and open interaction is encouraged, healthy competition is appreciated, and outstanding performance is rewarded.
Go-to-Market Plans
To reach the potential customers, G-Cube has a sales team of thirty associates. The sales team is located in India, US, Australia, and UK. These teams spearhead the sales campaigns according to respective industry verticals.
After establishing its foothold in US, UK and the Asia Pacific, G-Cube is also exploring several countries in the Middle East, Africa, and South American Markets. The major countries that G-Cube is currently exploring are – Brazil, Argentina, South Africa, Nigeria, Egypt, Botswana, Saudi Arabia, UAE, Yemen, and Oman.
The company has established a separate team of associates that focuses only on the new geographies and has also established business partnerships with the existing system integrators, software resellers in these countries to penetrate the market. The sales team from India visits these countries on a regular basis to participate in tradeshows and conduct personal meetings with the potential clients.
Quick Facts
1) Year of founding: 2000
2) Funding information: Self-Funded
3) Founding members: Mr. Manish Gupta, Mr. Kapil Gupta
4) Office locations: India, USA, UK
5) Company strength: 200+
6) Website: www.gc-solutions.net
