About the Company
With Digital Marketing landscape gearing up rapidly, it has turned out to be the new way to go for nearly all businesses and organizations. With marketing going digital, and with the majority of us carrying a computer around in our pockets in the form of a smartphone, the power has shifted from seller to buyer. Digital marketing is evolving as the digital landscape changes the way we market and sell. If one is not updated every day, you are out of the game before you know it. This also creates a huge barrier to enter into the industry. Headquartered in Mumbai, Insomniacs is a digital agency whose founders realized it early on that the Digital Marketing sector is unstoppable. Cashing on this opportunity, a team of young individuals conceptualized, Insomniacs. An outcome of two and a half years’ sleepless nights of few young individuals, today this company stands for a distinctive, content-driven approach to digital media along with a very disruptive approach towards communication, majorly focusing on sales for its customers.
Services
Insomniacs offer a wide range of services which include about anything and everything that is required to turn a brand into a ‘Rockstar’. This also includes putting a client’s brand in the limelight and creating a loyal fan base which would gladly break into a ‘mosh-pit’ at each and every move that the brand makes. With an ambition to be a force to reckon with in the digital arena, in the past two and a half years we have encompassed what is expected out of a digital agency covering the digital landscape. Some of the unique offering of Insomniacs includes providing digital solutions for all brands, such as website development, SMM, SEO, SEM, CRM, ORM, App Development, Website Solution and Digital Content Marketing with a communication driven approach.
Differentiating Factors
The three factors that give an edge to Insomniacs are:
· Insomniacs is not an agency that’s driven by providing results over clicks and reach but it is focused on building a client’s business by driving the sales. The firm has always delivered with its ROI’s figures being positive on sales.
· Storytelling is the best usage of digital platforms and every brand has a story to tell to its consumers which personifies the brand and positions it in the minds of the consumers. That is exactly what Insomniacs do for their clients. They have always ensured that the right story reaches the right audience.
· Insomniacs stand tall and take their name very seriously. The team believes that they are “Insomniacs”, the sleepless rangers providing real-time solutions to all our clients at any hour because just like the digital world is about real-time, the updates and solutions they provide to their clients should also be the same.
Clients
The firm has served a diverse range of clients, some of which include –
· Adani
· Paese
· Ganesh Housing
· Iconic Fashion India
· HDIL
· Jade Blue
Organizational Culture
Insomniacs put great value in the creative freedom of their employees. As a team member of Insomniacs, one will get the right opportunities to delve deep into their field and bring unconventional (and sometimes outrageous) ideas to the table. Venturing into uncharted territory is appreciated, if not encouraged. One thing you can be certain of when it comes to the work culture of Insomniacs is that there’s always room for those who want to learn, expand, and explore.
Harboring Innovation
Innovation is nurtured and cultivated at Insomniacs on a daily basis. The company believes in breaking away from the loop of rote work and emphasizes on giving more importance to new concepts and ideas. Giving every team member the room to explore and grow is something Insomniacs have maintained since the moment of the company’s inception. This, along with cohesive communication amongst the team and directors helps the company to keep the environment supportive and encouraging, thus creating a perfect backdrop for new ideas to come forth. They also have regular internal scheduled sessions on knowledge sharing to encourage the employees.
Go-to-Market Plans
Insomniacs follow one strategy, and that is to chase creativity and quality content - not clients. The firm believes that its work speaks volumes for them and it doesn’t require them to go to the market hunting for business. In the years to come, the firm wishes to expand their boutique agency, maintaining their ethos of putting quality and communication first.
Quick Facts
1) Year of founding: April, 2015
2) Funding information: Bootstraps
3) Founding members: 5
4) Office locations: Mumbai (Andheri east), Ahmedabad, Surat, Bangalore, Chennai
5) Company strength: 50
6) Website: www.insomniacs.in
