RedCube Digital Media
About the Company
RedCube Digital Media is an award-winning digital boutique agency wielding the power of start-ups as well as established brands, with its digital philosophy and expertise services. Their services include Social Media Marketing, Online Ads, eCommerce Consultancy, Mobile Apps Development, Website Design and Development, SEO, ORM and Social Listening. RedCube Digital empowers brands by building their digital assets and helping them communicate with curated communities. Their business operations are spread across various industry verticals ranging from domestic start-ups, mid-sized organizations, to global Fortune 500s.
Current Market Landscape
Mobile is taking over the digital landscape. Most of the internet users using mobile devices are 18 – 34 years and are very active on search engines, social media, ecommerce and online videos. Mobile now accounts for around 50 percent of all e-commerce traffic
Search traffic through mobile devices has reached over 60 percent with social channels receiving most of their traffic through mobile devices.
Social sharing of content (instant articles, Live Videos, info graphics, images, videos) has gone up and so has its consumption by billions of social media users.
e-Mailers have been putting up great results and not to miss out the SMS marketing which drives instant traffic to ecommerce portals.
Messaging Apps like Whatsapp, WeChat, and Facebook Messenger are heavily being used these days and now brands have started using them as customer services platforms and publishers are looking at them as a new distribution channel.
Mobile Apps dominated by mobile usage have become hot favorites and brands and publishers have already found their ways through them.
Addressing the Challenges
The market is flooded with competition with the onset of many small agencies. However, RedCube Digital Media distinguishes itself from the competition by continuously working on defining proper and competitive KPIs for every client and campaign, and maintaining stringent quality checks before delivering the work. The major challenge that the firm came across is the lack of knowledge amidst the employees as well as clients due to the fast paced nature of the industry. To rise above this challenge, RedCube Digital maintains a proper flow of communication with its clients and keeps them well-informed about the new developments in the industry as well as it conducts strong in-house training programmes to hone the skills of its team.
Services
RedCube Digital Media is renowned globally for its unique range of services which include –
Differentiating Factors
RedCube Digital stays uncompromised over the quality of its design and the firm holds strong in-house quality checks to deliver superior results every time. The team also executes research and value-added analytics to deliver superior results and cost-effective conversions. There are also stringent checks on proper processes being followed by the team and proper client communication and management to maintain a high ‘net promoter score’.
Clients
Over a period of 7 years, RedCube Digital Media has managed to work and deliver successful campaigns for renowned global names including BT Global Services, BBC Media Action, Jindal Stainless Ltd, Yakult India, Danone India, Fortis Escorts, Intex Technologies amongst several others. The company prides itself on having worked with clients across various industrial verticals.
Organizational Culture
RedCube Digital believes in maintaining a friendly and flexible work culture to retain their young millennial workforce. It also indulges in various employee engagement programs and carries out proper orientation for new hires to make them feel comfortable and connected with their work and work environment.
Harboring Innovation
The company maintains a healthy ratio of experienced personnel and younger talent. It also follows an open door policy and conducts and inter-departmental discussions to maintain a healthy flow of communication and knowledge. RedCube Digital conducts regular trainings to introduce the team to various innovations in the market and conducts various motivational competitions like employee of the month.
Go-to-Market Plans
RedCube Digital Media is working on formulating in-house social media and search analytics tools to attract the market and developing an in-house CRM for brand websites. The company already has a sales division in Scottsdale, Arizona and has been working with global clients from USA, Australia and UK. With a vision to expand its reach, RedCube Digital has also tied up with US based digital agencies to cater to the native market in a better manner.
Quick Facts
1.) Year of founding: 2011
2) Funding information: Self-funded
3) Founding members: Mr. Ajay Prakash, Mrs. Mallika Pande
4) Office locations: New Delhi
5) Company strength: 40+
6) Website: www.redcubedigital.com
