siliconindia | | April 20208Aneed to stay fit has always been one of those things Indians have known to incorporate, but never seen as a prior-ity. That has changed over the last decade ef-fectively. Indians, the young and the seniors, have begun to have a more serious outlook towards a healthy lifestyle. They take-up the need to have a fit, active routine as an impera-tive step to sustain, lead better lives and more like a passion or hobby. Following this revolution, the fitness in-dustry has seen an immense transformation over the same time. In the past, this way of living was only embraced by a select few between the age groups of 25-40. But now, people of all age groups embrace fitness in their own way. The evolution is now begin-ning at the early ages itself with the increase of sports as part of education for children, IN MYOPINIONBy Ravi Rohra, CEO, Scitron NutritionScitron Nutrition is a nutrition supplements company that offers a wide portfolio of products that help individuals reach the pinnacle of their health & strength.GROWTH OF THE FITNESS INDUSTRY IN INDIA: WORKOUT SUPPLEMENTS ARE A HUGE INDUSTRY TO EXPLORE FOR THE INDIAN MILLENNIALhelping them understand the im-portance of fitness when they become adults, starting from the get-go. This continues their mo-mentum on continuing with the fitness journey into their life. In addition, people over 40 have be-gun to realize that as they grow older, staying fit helps them keep various diseases away, allowing them to not only live longer, but also allow healthy ageing. This has created tremendous oppor-tunities for people working in the fitness industry, since there is a dire need for good fitness
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