siliconindia | | April 20209In tandem with the active lifestyle, overall, the need for health supplements has become prominent, effectively enhancing the supplement industry in the countrytrainers for such a large population. Also, India, being a relatively young country where the average age of the country is below 28 years, it helps to have people enter the fitness industry overall. Increasingly, we see that people are a lot more educated and informed about fitness in general. In the past, there have always been various mis-conceptions about incorporating this in your lifestyle, which has changed immensely now. One of the most common notions people had, like the worry of gaining all the weight back after one stops working-out has changed as they realized that adjust-ing one's diet and lifestyle to match their workout is extremely import-ant and effective through awareness, spread of the industry and so much knowledge readily available out there. In addition, people were always con-cerned about getting injured in the gym. They have realized the impor-tance of proper techniques or using a guided approach to achieve their fitness goals.Earlier, there were gyms where people would just go and workout on whatever machines available with lit-tle to no knowledge of the purpose, usage and techniques. Over the past decade, people's expectations and ap-proach have changed on the types of workout that can be utilized in their daily routine. They are more educated on using run-in, cross-fit, functional training, playing sports in addition to the traditional gyms that have been out there. These newer types of work-outs are embraced readily by every-one since they involve some sort of personal equation with fitness.There are many industry stal-warts leading education for people to understand fitness and nutrition in daily lives. This is often conducted by various nutritionists and panel ex-perts with seminars in various cities in India. In addition, with the advent of the digital revolution, social media is playing a very important role in people's and businesses' outlook and acceptance towards fitness. Today, people are getting their information from various influencers and experts in their channels online easily and in a trustworthy manner. They impart tips on all the topics revolving around various aspects of fitness. All this has heavily influenced the growth of the industry overall with vari-ous facets and varieties of workouts and fitness regimes gaining traction and recognition. And with such a strong emergence of the fitness industry, health supple-ments have followed, playing a pivotal role in achieving the fitness goals set by an individual. We all can acknowl-edge one thing that even though we un-derstand the need for proper, balanced nutrition, it can get difficult to imple-ment in our busy lives. We often end-up making less than ideal food choices due to various reasons. This is where health supplements come-in, helping us cover the goals by making it conve-nient to get the right macros to achieve the desired goal within our routines.Again, with such widespread knowledge out there, old habits of poor diet choices have been slowing down and the requirement of a nourishing diet, even for maintenance and not just achieving a specific body type has emerged, especially amongst millen-nials. And in tandem with the active lifestyle, overall, the need for health supplements has become prominent, effectively enhancing the supplement industry in the country.The industry as a whole has grap-pled with a lot of myths, misconcep-tions in the past which we have seen changing in recent times, notions about whey protein affecting the kid-ney, poor digestion, `natural is the only way', including the lack of vegetarian options in a country where a majority of the population are non-meat eaters. A wave of new technology in the in-dustry promises effective results, neg-ligible side effects and the across-the-board availability of vegetarian options now. Thorough quality checks, lab re-sults and detailed information that are now readily available these days have helped remove the reservations people have had about the supplements, in turn urging the industry to boom over the years.Effectively growing at over 20 percent CAGR annually, the industry is bound to increase with more aware-ness coming in. A healthier India will continue to contribute to success in various aspects, and the right nutri-tion will help to achieve that goal. I feel confident that this industry is on a strong footing and we are leading in this fitness revolution.
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