siliconindia | | JUNE 20218IN FOCUSdvertising on social media is a smart move. Most people have social media accounts, and advertising on these platforms is an excellent idea. However, just because social media is popular doesn't guarantee success. There are potential mistakes that could hinder the company from becoming an online success. Also, social media brand management is a process. Achieving success doesn't mean it's over. These are some of the common mistakes that businesses commit when advertising through social media.1. Thinking that social media is only for younger peopleIt's a mistake to think that social media is only for the younger generation. If the business targets older people, social media is still an excellent platform. The truth is that it's more expensive to advertise on Facebook if the business requests that the ads are targeted towards older people. Facebook is generally more popular for the 55-64 year-age bracket. TikTok is a better platform for advertising to the younger audiences. The point is that advertisers should choose the right platform to advertise and not dismiss social media as only for a certain group of people.2. Not having a planLike any other marketing strategy, advertising on social media requires a plan. It would be a waste of time to use different platforms if there's no plan at all. Anything posted on social media should be a result of thorough planning and not a spur of the moment reaction. It's not a personal account, but a representation of the business. Any activity done via social media could immediately backfire if it's a result of the lack of planning. From the quality of content to post to the resources to allocate, everything should have a clear plan.3. Using the wrong standards to determine the successSome advertisers think that the marketing plan is successful because of the increase in the number of followers on Facebook and Twitter. While it's important to increase following, it shouldn't be the basis for success. Like any other marketing strategy, the indicator of success is the general impact on the business. Unless these followers ultimately become customers, the social media marketing strategy isn't a success yet.4. Failure to engageThe unique thing about social media is that it provides businesses an opportunity to establish a relationship with the target audiences. It's not a one-way street and like other advertising platforms like television and radio. In social media, the audiences can post a comment, like a post, and share the content. The business also has a chance to respond to the comment and interact with the people. They may also send a direct message, and it would be great to have a quick response. The lack of engagement could be detrimental to the marketing efforts. These people might think that the business doesn't care about them.5. Making it about the business all the time It's also a mistake to always make it about the business. The content shouldn't always focus on advertising the products and services sold. There should also be attention given to what the audiences want to hear. Speaking their language is crucial. Responding to social issues, current events, and relevant information would also be 7 SOCIAL MEDIA MISTAKES YOUR BUSINESS SHOULD AVOIDBy si TeamAPEOPLE WHO FOLLOW THE PAGE AND LEAVE COMMENTS SHOULD UNDERSTAND THESE RULES. THEY ALSO NEED TO HAVE A REMINDER ABOUT THE POLICY TO FOLLOW AND THE POTENTIALCONSEQUENCES FOR NOT DOING SO
< Page 7 | Page 9 >