siliconindia | | February 20188echnology has a hand-in-glove relationship with travel. Travel has been an early adopter of new technologies. It shapes a lot of our travel experiences. We can hardly imagine a trip without our GoPro and Uber-booking smartphone. As travel companies, hotels and consumers leverage technology to elevate their experiences, 2018 promises to bring a new set of technological trends at dis-posal. Here's a look at some of the key trends shaping the travel industry.Social Media MarketingAs everybody spends more time on social media sites, Travel marketers have taken notice and have been shifting more of their spend there. A large part of the travel inspi-ration content has already gone social. As travellers share their experiences inspir-ing more people, brands have taken the route of influencers. With rapid advances in machine learning and big data analytics, we are going to see the advent of more personal communication. Based on previous bookings and buying be-haviour, travel companies have enormous data at their disposal which they are using to seg-ment customers better and market personal-ized offers via social media. As soon as you tell your friends about your upcoming travel, By Vikas Rana, CTO, HolidayIQ.comEstablished in 2004 with the sole aim of helping Indian travellers plan holidays and share their travel experiences, over the years, HolidayIQ has grown with more than 50 lakh travellers planning their holidays every month and provides information over 30,000 Indian hotels and 1500 Indian destinations.In MY opinionEVOLVING TECHNOLOGY TRENDS IN TRAVELTVikas Rana
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