DECEMBER 20228he world has witnessed that all businesses do better when there is no gender bias in the workforce. Women's involvement and participation in the business world are also quite visible in economic growth. The new age of women prefers to work, explore, learn and break the glass ceiling in the corporate world. In India, many startups are run by women, and many factors drive the women workforce to join startups. Such as, recognition in admiration, regard, esteem, and renown motivate women entrepreneurs/workforce. According to a survey by Bain & Company, more than 45 percent of Indian women in rural areas were driven to start a business to gain recognition. Another factor is results. Women-led startups provide 35 percent higher ROI compared to those led by men. The ability to generate more returns encourages women to join startups. Regarding education, India ranks among the top worldwide for producing female graduates in the science, technology, engineering, and mathematics (STEM) industry, with as many as 40 percent of women graduating from this field. Indian women are game changers in the areas of science and technology.Startups for Women a Lucrative OptionUsually, freshers prefer to work the startups, with the experienced lot also trying their hand happily. Well, since a startup means a small team, a closer team, and thus a better team. It is here where you are allowed to don different hats. Yes, even that weird hat you thought you would never get to do, but you might, with that talent brimming inside you. Recognition is the word, and it is what you get here. History says women struggled a lot to be recognized. Hence, it is the time and the platform to be recognized. People who establish a startup come with a totally different vision from those who have never got the chance/idea/whatever it takes to create something of their own. And `Startup Entrepreneurs' are also well-known for seeing a problem and finding an innovative way to solve it. Besides this, they even work on innovations so that similar issues do not arise in the future.Thus such leaders are the best to learn from. And women being keen and faster learners are finding jobs with startups a better option than with those established corporates that continue to work on an idea that might not be refreshed from time to time. According to popular belief, women are gifted with life skills. Startups provide a great work culture where colleagues become the second family. Getting a lot of support even outside of work and taking suggestions from every employee instill trust and ownership in the employees, who take up bigger challenges for the organization. Hence, when you matter, it results in immense `Work-Satisfaction'.Flexible Work EnvironmentWell, most startups might indeed demand long working hours in the beginning. But soon, they will progress to the next phase, where they need to compete with other startups. And it is at this time they award all your hard work with benefits that promotes work-life balance to TSTARTUPS CATCHING-UP TO MAKE BETTER WORKPLACES FOR WOMENEDITORIAL EXCLUSIVE
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