siliconindia | | October 20198IHOW INVESTORS ARE CAPITALIZING ON THE CONSUMER INTEREST IN LOW CARB/KETO DIETBy Sudarshan Gangrade, Founder & CEO, Lo! FoodsA serial entrepreneur, Sudarshan, in his 13-years long career, has held key positions across an array of companies that include WNS, hoopos.com, Babyoye.com, and OLA Cabs, and has even incepted three companies ­ Road Mapp, Leanscience, and Lo! Foods.ndia has quickly and firmly established itself as a sought-after investment destination. Be it from the biggest funds making some of their largest bets (Softbank, Sequoia, Accel, Naspers, DST, Tiger Global) to an extremely active Angel and Seed funding community, most of these funds have been Tech focused, and indeed, they also get the lion's share of voice.We however now see multiple funds that are beginning to focus on Consumer Goods, and infact, there are a clutch of funds that exclusively focus on Consumer Goods space. The dynamics, scaling-up and pace of scale-up of Consumer Goods space works very differently, and these funds recognize the same. Having worked in Ola, India's largest on demand cab service, when I decided to take the plunge myself, there were multiple paths I had to take in front of me; the most logical one being in the Tech e-Commerce space. However, having seen first-hand the pace at which consumer lifestyle and expectations were changing, I wanted to build something in the Health space. That led to LeanScience, which offered Diet and Fat Loss Consulting programs. Having worked on that successfully, and having a strong handle on the science of the body as well as the consumer gaps, I decided to go down the Consumer Goods path. The core idea being that products are scalable, and that food can really impact health at scale. Our focus has been to help India cut-down the amount of Carbs they have. In that respect, let's try to understand the investment community interest in this space. in my opinionSudarshan Gangrade, Founder & CEO
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