NOVEMBER 20204The Indian wellness industry is booming and how! One of the fastest growing segments across the world, the global wellness industry was valued at a whopping 4.2 trillion and its Indian counterpart was estimated to be worth INR 490 billion according to FICCI. The past decade has seen a growing rise in internet adoption which has resulted in social media becoming the most influential aspect of our lives. Platforms such as Instagram and Facebook have turned health and wellness into a vogue which has had a massive impact on the population across the globe. Today, we all want to look good and feel good. Closer home, a holistic approach to wellness has always been an integral part of our everyday life. Be it our mothers depending on home remedies for small ailments to our forefathers relying on ancient texts for cures to maladies of various kinds, wellness has been entrenched into our lives since time immemorial. These ancient techniques and anecdotes have found a resurgence over the past few years as a counter to our modern day sedentary lifestyle and unhealthy eating habits. As a consequence several new age wellness service providers have sashayed into the industry. The sector has found another strong ally in the Indian government that has invited players in the sector to invest in wellness under the flagship Make in India scheme.While pre pandemic, the Indian wellness industry was slated to grow at 12 percent per year, the onset of the global pandemic has fuelled the industry's growth manifolds. More than ever, the year 2020 has introduced India and the rest of the world to the urgent need to take care of oneself in a holistic manner. Owing to the strict lockdown that had the entire country locked up within their homes for months, a large number of people felt physical and emotional unrest. This has motivated more and more people to turn to wellness service providers, especially ones who do it digitally. Be it yoga, meditation, restorative medicine, mental health services, weight training or nutrition, the market has witnessed the rise of startups in each sector. The time is ripe to introduce you to StartupCity's list of '10 Best Wellness Startups-2020'. Curated carefully by an able team of CEOs, CXOs, industry leaders and the StartupCity Editorial board, the list comprises of young startups that have been lending a helping hand to its users during these tough time. Its imperative that more than ever we take care of ourselves now!Do let us know your thoughts. Rachita SharmaSpecial EditorWellness Startups Functioning as the Soothing Balm We All Need during these Tough TimesEDITOR'S NOTEVisualisers Vetrivel S J Dennis Bennito Vol 7 · Issue 05 - 02 · November 19, 2020 Publisher Alok Chaturvedi Special Editor Rachita Sharma Editorial Team Aparna Roy Monica Pallavi J Likhith Aradhya Subhadarshini Mohanty Sales & Marketing Ravi Kumar C S Sonia Editorial Queries startupcity@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Cover price is ` 150 per issue.Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2020 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalSr. Manager Sales & Marketing Virupakshi Pattar
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