July 20164In this fast paced and ever changing environment, business priorities have boiled down to three things: generate new revenue streams, enhance brand identity and increase customer loyalty through better engagement. But in this Internet age, businesses have spread globally without having physical presence, thus missing the human touch. This void is filled by machine interaction or a virtual presence through digital media via Internet, i.e., web or mobile applications that presents an easy way to customers and companies to interact with each other. However, the magic lies in making sure your users have an excellent user experience on both these mediums. Just like a picture that speaks thousand words, a well-built website with better user experience (UX) and user interface (UI) can make or break a business online. Remember that an unhappy customer will never recommend your product or company, at large, to friends. Hence it becomes imperative to understand your users, and design a web page that is easy to use but at the same time provides ultimate user experience with less hassle. Ones who have understood the importance of UI and UX have shifted their route to find a partner who can work more like a partner than a vendor. But in this competitive business environment, companies mushroom up each day. They promise to provide the best and latest services at the most competitive price tags. But do they fulfill their promise? While most fail to do so, few pass the test of time and become not just web design and development partner but also offers extended services to the clients. Among the horde of such startups that have emerged in the recent times, we bring to you the story of 10 such successful startups who have carved a niche for themselves within the industry. We hope our effort will successfully serve your purpose of having the perfect design partner for your business growth. Anamika SahuManaging Editoreditor@startupcity.comGood Enough Is No More Good Enough! Vol 2 · Issue 3 · July 2016 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Editorial Team Ananth. V Inslita R Teles Kavitha G Pushpita Das Subarna Saha Sujith Vasudevan Susila Govindaraj Sales & Marketing Ashu Sethi Ashish Kumar Editorial Queries editor@startupcity.com To subscribe Visit www.startupcity.com/subscribe Cover price is Rs. 100 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murigheshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2016 Siliconmedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalVisualiser Sri Krishnan Vignesh KarthigaisamySr. Manager Sales & Marketing EDITOR'S NOTEAmrit Singhsiliconindia
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