siliconindia | | December 20198CONVERGENCE OF ISP, TELECOM & MEDIABy Manav Mehra, Director - Finance, Ericsson IndiaAn IIM-Bangalore alumnus, Manav has 17 years of experience in the corporate realm, during which he has worked with multinationals like TCS, IBM India, and Oracle India, prior to joining Ericsson.IN MY OPINION'J ust a minute please' - This is a phrase which most of us use daily without giving it a sec-ond thought, but do we actually realize the value of a minute? Given today's digital-ly connected world, the value of a minute goes much further than one can imagine. The infographic attached shows the value of an internet minute in today's world. Some of the numbers are so huge that the only way to understand the actual impact is to look at the transac-tions on a 60 second basis.There are more than 4.39 billion internet users in 2019. Obviously, a digitally connected world like this one would have a profound impact on the eco-system around it. ISPs are no exception. There are several interesting changes happening at the ISP level, some of which I will enumerate below.The global video streaming market size is anticipat-ed to reach $124.57 billion by 2025, according to a new report by Grand View Research. The expected CAGR of this market is about 19 percent. In India itself, the market has grown in the last two years to $107 million. Surpris-ingly in India, 65 percent of this demand is coming from rural India that has only 40 percent internet connectiv-ity. This has been driven by low priced data plans and the availability of cheap 4G devices. Increasingly, mo-bile broadband is becoming the primary source of inter-net connection as opposed to wired broadband. One of the largest reasons for the increased consumption is the availability of content through various providers. Even in India which is a nascent market, there are more than 32 online content and video streaming platforms. Increas-ingly, all three players ­ telcos, ISP and content provid-ers are converging to provide the appropriate solution to the consumer.Manav Mehra
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