siliconindia | | April 20179Message writing style, Images used, Colors highly influences the users to dismiss or click on it. Push Notifications are no less than an ad!2. Structure: Interesting enough to capture user's attention.Message writing style, Images used, Colors highly influence the us-ers to dismiss or click on it. Push Notifications are no less than an ad! Apply Creative Strategy. Writ-ing compelling messages. Use the words and images that are close to the user segment and keep the style intact with the personality of the App. Less than 10 words in the mes-sage will lead to higher click rate. So, keep it short but yet powerful and communicating.3. Call to Action: Keeping it simple and Contextual.A coffee shop sending out an offer on Push Notification should also spell out how to avail the promoted of-fer. Here it isn't just about what you send, it's also about when you send. A Coffee shop notification with any mind blowing offer sent in the mid-dle of the night is definitely a disaster. Remember the local timezone of the users while scheduling messages and keep it smart with quick access but-tons for actions.4. Frequency: To draw a line be-tween being pushy and engaging.There is no magic number to send notifications. When Utility, Social and Communication Apps send any number of relevant notifications, it is not considered spam. But, if you are not in any of these categories, be cau-tious. Even if there is one message sent that doesn't add value to the user, it can cause harm and risks the effectiveness of the other future mes-sages that is genuinely valuable. Fix a number of communication that's per-fect for your app. Personalize and Possibly Individualize Personalized Push Notifications are soon going to be passé. It is time to individualize the messages. Adding user name, specific language, user behavior in the messages individu-alizes the communication that will prove higher conversions. Notification Analytics For the App to be successful in long term, every campaign needs to be measured for number of app opens till the Notification's end goal. If a content was promoted, social interac-tion on that promoted content needs to be measured. A/B test the messag-es till the conversion on the desired end goal is higher.Great push is all about delighting the users, facilitating a relevant and valuable app experience for them. So, Go Push!!
< Page 8 | Page 10 >