siliconindia | | November 20218IN FOCUSTHE KEY ROLE OF VIDEO MARKETINGBy si Teamocial media platforms like YouTube, Facebook, and other media have been flooded with video content. In today's world, most companies can afford to have a video made to highlight the benefits of their products and services, and that's why video marketing is on the digital marketing strategy of companies and businesses. When video representation is attached to a product or service, consumers are more likely to buy it.Video representations can help potential customers make a purchase decision. This knowledge has been developed through research. As a result, the future of online marketing lies with video marketing to establish direct connections with buyers. Why is it said so that video marketing helps you gain audience and customers? There are many reasons behind this, but before going into those reasons, let's know more about video marketing.WHAT IS VIDEO MARKETING?Video marketing is the marketing or promotion of a brand and offering over the internet using video. There are many video marketing campaigns, such as video advertisements that order to promote products, services, and videos that engage with customers on social media platforms, and video engagements with current prospective clients.WHY IS VIDEO MARKETING SO IMPORTANT?1. Improved Rankings on Search Engines: Video content is essential to Google, as it began showing it in search results over 15 years ago. It can propel your website to the top of search results when it's well optimized. Video results from search engines can increase organic traffic by 157 percent. SEO experts know that video content is a mighty weapon. Although they don't directly affect rankings, they give your site a better chance to come in the first sheet of the results page.2. The Return on Investment of Videos is Good: You will need to consider several factors to determine whether you will get a return on investment from your video. Implementing your content strategy and planning will play a significant role. However, survey respondents report excellent returns on video investments. Production of video can appear time-consuming and expensive. Although there are many technologies available today, those can produce awesome videos without a lot of money.3. You Can Use Videos on Many Platforms: Marketers have plenty of marketing options when it comes to video content. Therefore, your company has the freedom to use any marketing method that will meet its objectives. YouTube is a great place to start. On the other hand, social media platforms like Snapchat, Instagram, Facebook, and YouTube allow you to create stories that disappear after a few days or few hours. These videos are fast and inexpensive to produce as well as being very fast to make.4. Enhanced Customer Relationships: Using videos to promote your business will help you maintain positive relationships with your customers and increase your company's trust factor. An individual is more likely to feel connected when they see another person speaking directly to them. When black text is placed against a white background, the video consistently outperforms the text. In the same vein, due to its psychological impact, it is more difficult to stop watching a video than to stop reading.5. It Helps to Increase Brand Awareness: A video is an excellent way to increase brand awareness and boost SUSING VIDEOS TO PROMOTE YOUR BUSINESS WILL HELP YOU MAINTAIN POSITIVE RELATIONSHIPS WITH YOUR CUSTOMERS AND INCREASE YOUR COMPANY'S TRUST FACTOR
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