siliconindia | | November 20214Not the floor plans or the eye-catching decorations, visual merchandising contributes to a brand's storytelling. Especially in the retail industry, visual merchandising is an essential practice to bring more foot traffic and increase sales. The purpose of this technique is to catch the fancy of shoppers into the store with powerful window displays, and then relay the baton to engaging customer experience with in-store display and layouts to encourage a purchase or, in fact, convince them to be loyal and returning customers. Visual merchandising is a creative and commercial practice and like any form of science and creative field, visual merchandising is full of history & dramatic presentations. It is the retail practice we know now because of how time and history shaped it. From traders simply displaying products to attracting consumers' attention, visual merchandising turned into a sale-converting element of retail. Types of visual merchandising become more evident. Visual merchandising techniques become more complex and scientific. And as it evolved, there are more benefits of visual merchandising that retailers can have.There are many fresh and innovative ways to display and sell merchandise, especially in such a technology-driven, pop-up-shop crazed era of retail. One latest trend might be surprising, but is effective. Retail brands are collaborating with other vendors to create products, experiences and special offers to increase sales and to attract new customers. These collaborations exist in various forms- pop-up shops, limited edition products, trade shows and special promotions, etc.In this edition, we bring you some of the Indian players who are equipped to do magic with your store presence. These visual merchandizing service providers can turn your store front into a customer magnate. Do let us know what you think. Emmanuel Christi DasManaging Editoreditor@siliconindia.comEditorial Vol 10 · Issue 09 - 02 · November, 2021 Publisher Alok Chaturvedi Managing Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Mandvi Singh Rajan Sarma Rajesh P Komal Banchhor VP - Sales & Marketing Virupakshi Pattar GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2021 Siliconmedia Technologies Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers Mohana Krishnan Vetrivel S Group Art DirectorAshok KumarNoidaAshu Sethi Garima Anand Circulation Manager Magendran PerumalAnupreethi Danila.D Chander Thyagaraj Felisha Rita siliconindia Correspondents Sambit Satpathy Subhadarshani MohantyAssistant Editor Ananth VWhat Sells is SoldPOWER TO INNOVATETrusted by Global Organizations for Executing InnovationCREATE AN IMPACT WITH IDEABRIDGE SAAS INNOVATION MANAGEMENT PLATFORMFor further details visit us at www.ideabridge.co | sales@ideabridge.in | +91 9820194157 | +91 8928947258
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