siliconindia | | November 20188By Rafiq Somani, Area Vice President ­ South Asia Pacific and Middle East, ANSYSANSYS is an American public company based in Pennsylvania. It develops and markets engineering simulation software. The software is used to design products and semiconductors, as well as to create simulations that test a product's durability, temperature distribution, fluid movements, and electromagnetic properties.n the present-day scenario where the race for innovation is constantly on and competi-tion is like never before, the traditional ways of product development is no longer suf-ficient. Simulation that used to be an occasional resource applied in the design of only the most complex en-gineering products is today becom-ing pervasive i.e. it's a continuous simulation with all physics across the entire lifecycle, for all kind of products. Simulation has become a standard component in product de-velopment today that is bridging the gap between design and reality.The Design JourneyEngineers are under pressure to de-sign innovative products that work perfectly the very first time itself in order to be able to get them out into the market before the competition does so. Additionally, they need to be sure that the product will endure and be reliable once it enters the market. Simulation solutions involving any area of physics, be it structures, flu-ids, electronics or combinations of these, will provide engineers with the speed that is needed to stick to these goals that seem to be almost impossible to reach. The toughest design challenges can be overturned and made into a success story with engineering simulation software. Simulation of the design helps in the validation and the verification of the function of the product and engineers can check product feasibility too. Faster, Simpler & Cost effectiveSimulation accelerates design to an extend that is almost unbeliev-able. Engineers are now even able to see the real-time results of sim-ulation throughout the modeling process and this enables them to understand all the design chang-es in their prototypes. Simulation is providing engineers with un-paralleled understanding into their design implementations. Engineering simulation is becom-ing more pervasive in its ability to positively impact product innovation and performance, time to market, drive top-line growth, reduce cost and deliver end-user benefits. The integrated Multiphysics platform of simulation provides customers the capability to innovate and analyze designs across all the different phys-ics and this goes for all products, not only complex ones. Using simula-tion more ubiquitously and perva-sively will simplify tasks and allow engineers to take decisions earli-er on thereby reducing the cost of production. We have been helping drive this innovation with engineer-ing simulation, while also reducing costs and product development time. Simulation-driven design solu-tions like Discovery Live offer a unified modeling and simulation environment and remove the limita-tions between CAD and simulation Instantaneous simulation is tightly coupled with direct geometry mod-eling, to enable interactive design IN MY OPINIONISIMULATION: THE SHORTEST ROUTE BETWEEN DESIGN & REALITYRafiq Somani
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