siliconindia | | November 201819By Pradeep Dhandapani, CCO & Co-Founder, Madras MindworksHeadquartered in Chennai, Tamil Nadu, Madras Mindworks is a creative technology company that specializes in designing immersive environments to enable businesses to meet various needs such as marketing, training and development, through an advanced platform and state-of-art technology.ecades ago, information was the possession of a powerful few, but today information is made available to all through a powerful engine called GOOGLE. In technical parlance we call it "COM-MODITIZING INFORMATION". The next level is to create experience which gives uniqueness to the popular tastes and trends. To make this a scalable model, mass personalization is the key. Now the chal-lenge is- "COMMODITIZING EXPERIENCE". In to-day's world, for the smartphone generation, 2D graphics and 3D games are everyday things. So, winning this age is to craft memorable and unique visuals. Simulating en-vironments and immersing the user seems to be the best logical extension in terms of technology, feasibility and commercial viability.Gamification of BusinessVirtual reality is a platform that brings immersion in a digitally created world. This platform is a great enter-prise solution that interprets cross functional challeng-es like marketing, training and core industrial activities. When most of the world sees it as a gaming platform, we the entrepreneurs view it differently ­ gamification of business. This technology has proved to be a great CXO INSIGHTSDA VIEW TO REALISMTRANSFORMING INFORMATION INTO EXPERIENCE WITH
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