siliconindia | | April 20224 Vol 11 · Issue 03 ·April 2022 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Visualisers Suanya Chakraborty Rajesh R B Group Art DirectorAshok KumarCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Soumya JAssistant Editor Ananth VAssociate Editor Indranil Chakraborty Event management was a flourishing industry until the pandemic knocked us out of balance. When the pandemic took hold, event management companies -- facing lockdowns around the globe -- were hit hard. Rising inclination toward virtual events globally and the emergence of live streaming are factors driving the demand for virtual event software. Spurred by lockdowns, organizations have resorted to conducting virtual events. It has also been noticed that 90% of companies still consider hosting virtual events despite permitted live events. Tradi-tional events involve colossal expenditure and long travels for hosts and attendees. Therefore, Technological advancements, such as software-as-a-service-based virtual events, and online conferences, are comes into the picture as easy, fast, and cost-efficient alternatives.The cloud-based tool allows end-users to provide an interactive expe-rience while enhancing the overall sales experience through podcasting, instant messaging, and virtual product experience. Also, another solution that positively impacts the growth of virtual events is connected through live streaming. Live streaming events enable more participants to access content resources to better align with context. Thus, the increasing adoption of virtual event platforms by nearly 80% of event organizers significantly drives global virtual event platform market growth.Digitally simulated events can potentially cover various events, in-cluding sales meetings, job fairs, summits, audio/video conferences, ex-hibitions, and trade shows. The Work-From-Home (WFH) policy that was adopted by several companies, in response to the lockdowns and restric-tions on the movement of people imposed by various governments across the world, as part of the efforts to arrest the spread of the coronavirus, has emerged as one of the major factors driving the market. At this juncture, virtual events play a decisive role in allowing businesses to connect with the remote workforce and conduct their business procedures.Do let us know what you think. Emmanuel Christi DasEditoreditor@siliconindia.comVirtual Events are the New RealityEditorial
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