siliconindia | | December 20194The rules of content marketing are no more about reaching your target audience, but reaching them in a way that generates meaningful engagement. This comes after the dawn of video based marketing strategy became a common term. Video has now become not only a major player, but even the default strategy of content marketing. Stock media is a safe haven for video marketers, who are restricted by budgets and time constraints. Besides, stock footage has great privileges in the fact that it's not only used by video marketers, but it also helps supplement creative and social projects watched by their exact audiences in target. We know about social influencers and their contribution via video content. With the line between influencers, content creators, and video marketing slowly diminishing, stock media providers are in for a sharp spike in their demand. To understand the dynamics of what video content consumers want and how video creatives are meeting that demand, one can track search terms and visual trends in stock media, especially stock footage. Now for brand marketing, every business owner would say that he or she wants to tell their story. It's nearly impossible to create a personal, entertaining, and engaging video without telling a story. A good chunk of the YouTube video searches these days cover two main categories: entertainment and education. People seek out videos that will either tell them a story, or tell them how to do something. Does it still surprise you how the marketing sector caught on?Stock footage has not only changed significantly over the years, moving away from the staged to the naturalistic, but the way people are using stock media has changed, as well. Demand for videos related to search terms like `cinematic,' `transition,' and `background' have increased as video creators seek out stock footage that'll strengthen their own video stories. By turning to stock video, content marketers and creators can find shots that take time and money to create, quickly, easily, cheaply, and sometimes even for free! This edition is somewhat unique. We're throwing the spotlight on few exceptional video production companies in India that have garnered the video marketing culture in India. Read through and Let us know what you think. Chitra MishraSpecial Editoreditor@siliconindia.comEditorialThe Science Behind Telling Your Brand Story! siliconindia Vol 08 · Issue 6 - 7 · December 12, 2019 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Special Editor Chitra Mishra Editorial Team Ananth.V Imelda Tarzarina John Roshan Anto Srrayvinya OLM Sophia Rohtagi Sujith Vasudevan Trisha Pragya VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2019 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers Vetrivel S Siva Sankar Group Art DirectorAshok KumarNoida Ashu Sethi Garima AnandCirculation Manager Magendran Perumal Anupreethi Danila Sambit Satpathy Shashi Ranjan Tapas Ranjan MallickLED Video wall | Digital Signage & Content Management | Customized Kiosks | Interaccve Solucons | MaintenanceContact: 98338 27899 I www.radiantsynage.comTouch ScreenKioskOutdoor LEDVideo WallGlasses Free3D DisplayAD PlayerLED CurtainTouchInteraccve ScreenLCD Video WallsVideo Wall Mounts3600TURNKEY DIGITAL SIGNAGE SOLUTIONSGO D I G I TA L
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