siliconindia | | OCTOBER 20228CREATIVE ADVERTISING: BALANCING BETWEEN IDEA & PURCHASE BEHAVIOURT he marketing industry has changed to a great extent. The roots of advertising run deep, and we have come to a long way since William Caxton printed what would be described as Britain's first advert in 1477. In the long way, the advertisement industry has gone through various phases of evolution, and presently, it has a bit more to contend with in the marketplace.Well, the first advertisement might have occurred through word-to-mouth. Interestingly, this is still one of the most effective methods of advertising. Advertising became a significant force in capitalist economies in the mid-19th century, primarily in newspapers and magazines, basically in paper/print format. In the 20th century, it multiplied with new technologies such as direct mail, radio, television, the internet, and mobile devices. The bottom line is that advertisers are going wherever the attention is, so the interesting message and the presentation play a vital role in consumers' purchasing behaviour.Throughout the evolution, ads with a high level of artistic creativity are always worked as the backbone of the advertising industry. Today's highly competitive market requires much more effort to stand out in the ad world. Creative advertising is all about correct attribution to a brand/product. Creative advertising campaigns are proven to be more effective at getting positive results.Creativity can aid brands to create a following and promote their products. It turns out that many people believe in a brand that is high-quality and worth their attention. It In Focus
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