MARCH 202019Great grandfather says ­ Data is a power.Father says- And when it comes to Data about the potential prospects you are trying to sell to, it is even more powerful.A marketer strongly resonates with this and that's why the advent of big data has been blessing. High tech world of big data has lot more in common with the revenue and creative driven world of marketing. It's a bottomless hunger and no there is harm in getting hungry for the data. It's gaining mo-mentum because every aspect of a CXO, VP's or common man can now be measured; stored, calculated and analyzed that derives conclusions for everyone. This data is like a dream come true for marketers as targeting potential cus-tomers with such accuracy has never been easier. Traditional old-school marketing efforts including email subscriptions, newsletters are monkey age and still crushing the stone to lit fire. Here we have made way for modern marketing strat-egies that are based on people's internet browsing habits, extremely revealing. So what can be the ways you can use Big Data in your own marketing efforts? Here's a list of the powerful trends.An Eye on Google TrendsMost straightforward big data sources available on-line today. The platform lets you see how popular cer-tain search terms are and how they compare to average daily volumes.By Harshal Patil, Co-Founder & CEO, BTB VentureAn experienced CEO with a demonstrated history of working in the Business Consulting Industry, he is currently running a Million dollar startup to help companies improve their Customer Acquisition, helped three companies earlier to bring them from startup quadrant to a popular mid-sizeCXO INSIGHTSBIG DATA TO GET BIG MONEY
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