OCTOBER 20224To ensure that a technical product or service can successfully establish itself on the market, a solid user experience (UX) is crucial. A website's or app's user interface frequently has a big impact on how well the UX works. There are obvious shortcomings in this area if the UI is not appealing to and simple for the typical customer to utilise. As technology advances, UX and user interface (UI) design concepts and trends change annually. They are also becoming more and more entangled.The core of UI/UX in the contemporary design thinking environment is less is more. Consumer-level simplicity is preferred by users. Companies that make products and use technology are already concentrating on redesigning design. UX and UI are now referred to as 'product design', rather than as two distinct design elements. After all, if the user experience is poor, even a well-designed product is still inferior.Simplicity is the abstraction of something complex into a form that is simple for people to use and comprehend. Your users will be less inclined to utilise your design, product, or service, and it will be more challenging to convince them of its benefits, the more complex it is. Your people will want to use your design, product, or service more and you will find it easier to convince them of its value if it is more straightforward. Ten years later, in the frenetic digital world we now inhabit, the problem has only gotten worse. Due to customer demand for integrated software, big data, and internet of things, among other factors, simple design is becoming more and more challenging. These factors all increase the number of user touch points and factors to take into account. The urge to keep things simple grows as there are more factors to take into account, making it tougher to do so.Emmanuel Christi DasManaging EditorLess is MoreEDITOR'S NOTE Vol 8 · Issue 01 · OCTOBER 2022 Publisher Alok Chaturvedi Managing Editor Emmanuel Christi Das Assistant Editor Heena Kousar Editorial Team Komal Banchhor Akansha Chak Shiwani Pradhan Srabani Ganguly Sales & Marketing Arvind chakaravarthy B.Roshini Singh Deepika S Nischita P Naik Sahana N Poojary Editorial Queries editor@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Magazine Price is Rs. 150 per issuePrinted and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@siliconindia.comCirculation Manager Magendran PerumalGM Sales & Marketing Shashi RanjansiliconindiaManager - Design Prabhudutta A.R.N RayArt Manager Suanya ChakrabortySenior Designer & Cover Concept Souvik Acharya
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