MAY 20219Leveraging The On-Premises AI Technology `Hi-Touch' To `Hi-Tech'A recent study also indicates that around 80 percent of customers prefer brands that offer them a personalized experienceThis is one such instance where image-based searches come into play.We know that a picture is worth a thousand words. So, using an image to search for a product online could save you from spending hours to find one specific result. Image-based search works like text-based search. It understands and interprets a user's input and then uses these inputs to deliver the most relevant search results. However, AI-powered image-based search goes further as it interprets and takes visual cues to learn from the user. After the metadata is applied to an image, AI-based image search systems can retrieve results based on visual similarities like color and composition.Voice SearchSometimes we prefer to put all the typing aside and decide to use our voices. After all, it's the most effective and convenient communication tool we possess. After all, it comes most naturally and it is easier to speak than thinking about what to type out.In recent years, voice recogni-tion technology has moved beyond the smartphone. It is now integrat-ed into other devices as well like laptops, gaming consoles, watch-es, TVs, and so on. Customers are becoming more adapted to using voice functionality to search for products and make purchases. So, how does this help digital business-es?Voice shopping is perfect for cross-selling. Since it's convenient, customers are more likely to visit a business site and make a purchase based on a recommendation. In addition, it personalizes the whole customer service journey. Voice searches also mean that data can be gathered based on whether the customer is a male or female, young, older, and even conduct their sen-timent analysis. This data can be used to further narrow down per-sonalized, tailor-made products and services that will keep them coming back for more.Given the use cases, on-premises AI technology can help predict, optimize, and unleash the potential of real-time analytics. Using AI-based search engines and SEO, businesses can achieve the best results for their digital marketing campaigns as well. It can help improve visibility, engagement, and conversions.Hence, there's no doubt that AI technology is revolutionizing digital businesses. Today, AI and ML are generating search results that target specific users with unmatched precision. It means that we have truly entered the age of machines. Therefore, implementing AI into business strategy is the way to go forward and can give your business a competitive edge as you take it to the next level. Bhaskar Majumdar, Managing Partner
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