siliconindia | | October 202019Why did you choose the Fi-nance Office? Will your Plat-form also work for other use cases?Our platform's foundation is an inno-vative, scalable Multi-Dimensional Analytical engine along with Analyt-ics and an Application Build layer. While the platform can be used much beyond Office of the Finance, there are two main reasons why we started off with the Finance Office. First our mis-sion is to help Business Leaders make bold decisions faster and impactful. In that pursuit, more information a CFO can provide the leaders, more effective the company becomes. Finance has a critical role to play in every major business decision. Second, this space has not seen much innovation over the last two decades. There are quite a few products in this space but not one platform that caters to all the needs of today's CFO. Our vision is to bridge that gap.What does your platform of-fer? What do your customers get as part of the platform?From technology standpoint, our plat-form offers three main components: multi-dimensional business model-ing engine; Analytics layer with Au-to-NLP, reporting, dashboarding & extensible AI; and Application build layer for interactivity and distribution.The product is completely built on cloud and has three tiers of licensing. Standard, Professional & Enterprise. When customers buy our product, they get all the three above. So, they can get into our platform and start building Business Models that solves a specific problem (or multiple problems) ­ for example, one of our customers use the modeling platform to build weekly li-quidity risk or cash flow models. They are also looking at extending this to build Operational Plans for them. In addition to the platform above, we also offer packaged solutions ­ like M&A Analytics, Financial Consoli-dation, Planning & Strategy etc. So, when customers buy our packaged solutions, they also get the base Plat-form capability along with specific ad-ditional solutions. As it is cloud based, it is very easy for customers to keep adding more solutions as and when they need.What is the M&A component of the platform? If you look at the industry today, in-organic growth through a merger or an acquisition, is becoming more the norm due to the way industries are evolving. Traditionally Enterprises have always been very wary of mov-ing away from well-set business mod-els or being acquisitive. The cliched term `Change is the only Constant' is becoming the norm for enterprises. Also, we are also in an era where large companies are also becoming VC fund houses. But when you look at it, do-ing a due diligence for a merger or an acquisition or a funding requires sig-nificant analytic KPIs. M&A or fund-ing decisions have a deeper impact on the Organization ­ a wrong decision can cause significant challenges long term. To do M&A, the amount of anal-ysis one has to do on a target company is substantial ­ right from Financial Metrics analysis, Operational Metric analysis along with other due dili-gence items. Also, it is very important that it is well governed. And there is not one platform today in the industry that caters to this need directly.The heart of our QuarkCube platform is in its Financial Intelligence and its ability to auto-build KPIs. M&A re-quires out-of-the-box trend outliers to be identified and also have the ability to compare against potential competi-tion. QuarkCube platform facilitates the entire M&A process by providing ability to capture end to end due-dili-gence related items from potential tar-gets and also provides more than 1000 out of the box KPIs for businesses to do a financial due-diligence. We are probably one of the first platforms that provide out of the box M&A capabili-ty to institutions ­ and it is seamlessly integrated to the other Digital CFO of-fice solutions.QuarkCube aims to bring val-ue to customers businesses every day. Bring to fore the methodologies/strategies it observes to do so?Most of our customers express four common goals: Enhance Operational Resilience & Mitigate Risks ­ Ensure Business Continuity, Minimize, man-age, and mitigate financial, regulatory, and operational risks; Increase Process Efficiencies & Growth ­ Deliver core business functions faster and with op-timal resources; Identify, monitor and manager drivers of growth; Improve Decision Outcomes ­ Increase effec-tiveness of business decisions made by the Leaders; Support Continuous Decision-Making Process; and Ac-celerate Digital Transformation ­ Un-leash the power of data to uncover la-tent opportunities, optimize resources, anticipate threats, assess risks, and evaluate optionsTo help our customers achieve these goals, we take a holistic view of their business with the Leader at the center. We are living through uncer-tain times where business dynamics change in no time. How often do you anticipate changes in parameters you based your decisions on? Our vision is to provide the necessary impetus for business leaders to make strategic de-cisions. COMPANY SPOTLIGHT
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