siliconindia | | JULY 20224 Vol 10 · Issue 08 - 02 · JULY, 2022 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Senior DesignerSouvik Acharya Visualiser Asokan S.V.Art ManagerSuanya Chakraborty Manager - Design Prabhudutta A.R.N RayCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Samatha SPAssistant Editor Ananth VAssociate Editor Indranil Chakraborty Businesses Realising the Importance of UI UXEditorialI n the era of digital technology, the business houses are real-izing the importance of UI/UX as they are shifting towards building websites, and mobile-based applications, so want to stand along in the market. UI and UX stands for User In-terface, and User Experience, respectively, and it plays a vital role in approaching customers for business.A good UI/UX on website or app develops strong customer base because UI/UX places a strong emphasis on user happiness. The choice of whether or not to use your services or products can be influ-enced by your product. UI/UX design has become crucial for estab-lishing brand value and attracting consumers' attention. This results in revenue growth for the company and is very important for main-taining the company's reputation. UX/UI designers comprehend both the user and the corporate objective. They develop user journeys and prototypes based on their research to confirm decisions made before any functionality is developed. This procedure lowers the likelihood of product failure while also cutting down on development time and costs.Task simplification and the creation of an intuitive navigation ex-perience are the main goals of the UX/UI design process. Given this emphasis, user behaviour and pleasure are the top concerns, which in turn contributes to the establishment of the company's and the prod-uct's reliability. And that invariably results in increased business. A better user experience in terms of navigating a website or using a product will keep the users coming back, leading to greater loyalty over time. Thus, increasing the demand of UI/UX designer. The UI/UX startups are keeping the above points in mind to establish a brand and contribute towards the growth of a business.Emmanuel Christi DasEditoreditor@siliconindia.com
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