siliconindia | | May 2018812 TIPS FOR HIRING THE RIGHT UX DESIGN PARTNEResign is not just what it looks like and feels like. Design is how it works" - by Steve Jobs. Jobs got on the right track even before we started to think about it. Easy to see why Apple has created a fan-base which no other brand can reach out to. Your product today needs to stand-out with the user experience, because we have come to an era where you are 279.64 times more likely to climb Mount Everest than click on a banner Ad. Fortunately, in the current state of affairs, everyone has started to talk about UX Design. But, are you doing it the right way? Have you chosen the ideal team? If you are juggling these questions, then grab yourself a coffee and go through the pointers below.1. Studio vs Agency! What's in a name?I bet you have never given this a thought. But, there is a difference in how entities perceive themselves or how they want themselves to be presented. Agencies handle creative, marketing and PR services for products whereas a studio creates products based on user research & product design. If you are looking for advertising your product, an agency would be the right choice for you. But if you want to build your product with a user-centered approach, UX design studio is your go-to-place. Very rarely would you see both these overlap very effectively? Most often than not you will find experts on either side of the function ­ Creative & Marketing / Creation & Product Design.2. Designers but great at Business & TechnologyBusiness insights are useful to keep a healthy balance between user goals & business goals. An experienced team brings cultural and geographical knowledge to the table that really matters in the context of projects, outcomes and service delivery. It is not just enough for design teams to address user needs. Design teams must be able to marry business needs and technical constraints to maximize user outcomes and delight.3. Design Trends - Are they really relevant? Design has the power to make or break a business. You might be looking for designs which are familiar or in vogue just because some big company or startup has done it. In simpler words, something `SAFE'. At times while going with the herd we forget, the trendy UX design will fade as quickly as they appeared. And, you might be left with something that may not truly work for your users and business.Real, contextual designs meeting your business goals and delighting your users are going to create the magic. And, that is when you commence leading the trend.4. Where is the ROI?Any change made, smaller or bigger finally comes down to this question. How are you making a profit here? How do you measure results from design thinking? Strategic UX design can impact your business objective in the correct way. There is a reason why giants like Google, IN MY OPINION"DNetBramha is an award winning full service experience (UI/UX) design studio with a passion for creatingdelightful products & platforms. Being India's oldest UX studio the challenge and joy of making impactwith design over the 8 years has been phenomenal.By Aashish Solanki, Design Director & Founder, NetBramha StudiosAashish Solanki
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