siliconindia | | SEPTEMBER 20258Are you chilling on your couch, sipping chai, and your phone's buzzing with notifications `Massive discounts! Up to 70 percent off! iPhone 16 for peanuts!?' It's that time of year again! Flipkart's Big Billion Days (BBD) and Amazon's Great Indian Festival (GIF) are almost here, kicking off on September 23, 2025. As someone who loves the festive shopping energy, let me pull up a chair and share the thrills behind these mega sales.The Epic Thrills of BBD & GIF 2025What if I told you 2025's biggest sales are about to get even more exciting?Welcome to the thrills of BBD and GIF, where the joy of a great deal is waiting around every corner. First off, let's set the scene casually. Remember the excitement of snagging that smart TV last Diwali? This year, the energy is even bigger.Flipkart is rolling out `Festive Rush Hours' and `Double Discounts,' with early access for Plus and Black members starting a day ahead.Pratik Shetty, Vice President, Growth and Marketing at Flipkart, highlights, "In 2025, we have reimagined TBBD to be bigger, bolder, and more meaningful - powered by innovation, technology, and deep partnerships. From new offerings that unlock choice and discovery to immersive, personalized journeys that make shopping seamless and delightful, we're blending celebration with convenience, entertainment with trust, and surprise with scale".Amazon is matching the excitement with early deals too up to 60 percent off on washing machines and fridges, plus 10 percent instant cashback on SBI cards.Saurabh Srivastava, VP - Categories, Amazon India, says, "With a reduction in GST on millions of products, along with exciting deals already planned by sellers, By M R Yuvatha, Senior Correspondent, siliconindiaaEDITORIAL EXCLUSIVETHE MARKETING DRAMAS OF FLIPKART'S BBD AND AMAZON'S GIF IN 2025
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