siliconindia | | October 20189most everyday activities of people. Chatbots simplify the end-to-end booking process with natural language commands. Due to the amount of data required for true intelligence, there are currently only a few advanced travel applications with actual AI. Chatbot is a travel assistant designed to simplify life for corporate travellers by blend-ing artificial intelligence with the ex-pertise of a real travel consultant. It can assist in all aspects of travel via a 24-hour conversational interface, including Facebook, WhatsApp and in-app chatbot, answering questions, making recommendations and per-forming actions. It can pick up on cues, such as travel patterns and pref-erences, to update travellers accord-ingly; the more a traveller uses it the more intelligent the Chatbot becomes. So that, information delivered to the user is even more personalised. Most things marketed as chatbots are still interfaces placed over existing legacy systems, or they have humans hur-riedly processing the commands at the back end. Virtual assistants, on the other hand, perform tasks for an individ-ual based on user information and access from many external sources such as user flight schedules, hotel availabilities, country events, weath-er, and traffic conditions. Scheduling is handled particularly well by virtual assistants. In the near future, a virtu-al assistant could scan its user's cal-endar to identify events that require travel and, accordingly, offers to book flights proactively, while considering the traveller's preferences and past booking behaviour. Virtual assistants would change the way people make travel plans as they increasingly be-come the new mediators between trav-el players and travellers.However, security concern is one of the challenges, along with cost ef-fectiveness and user acceptance, that need to be carefully evaluated while working out the pace and operating process for introduction of any new technology. Many researchers have suggested that increased model com-plexity would be the best solution, however, not enough research has been done to innovate against the multi-billion-dollar sector of AI. The technological advancement of AI has already proven to achieve significant results in several indus-tries due to its practical advantages. The travel industry is no exception in being one of the industries that were boosted by it. Predictions about the forthcoming future envision the de-velopment of personalised solutions which will further the technological advancement of the travel and tourism industry. Artificial Intelligence is now able to penetrate every element of the travel process, and it has made reach-ing our destination easier. Artificial Intelligence is changing the rules for the travel industry and the ability to predict the behaviour of travellers, which would unlock new revenue opportunities for travel players
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