siliconindia | | OCTOBER 20224 Vol 10 · Issue 08 - 02 · October, 2022 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Shirly Pabisha T Hima P M Mandvi Singh Tejaswini P GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Magazine price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Visualizer Mrigank SharmaCover Concept Amit vermaArt ManagerSuanya Chakraborty Manager DesignPrabhu Dutta A.R. N RayCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Samatha SPAssistant Editor Heena KousarAssociate Editor Indranil Chakraborty Travel Technologies outgrowing Travel DestinationsEditorialS ince the beginning of recorded history, the travel and hospitality industries have faced challenges and a part of these challenges exist even today. Travel technology has changed over the years driven primarily by the stakehold-ers most affected by the use of the technology. According to the an-cient analytics, travel industry has seen four distinct stages dating from the 1400s to the present day. These stages are Supply creation, Supply management, Sales and distribution and advanced discovery. The very first recorded incident of overbooking and the subse-quent denial of service to a guest can be attributed to the case of the pregnant woman and her husband who, after a long journey, were forced to look for alternative accommodation because the inn at which they wished to stay was already full. The wife gave birth to their child in the stable next door, and the rest is history. Yes, the season too has numerous examples of technology and its evolution from time immemorial. Over the past 20 years, many facets of the hotel industry have shifted to adapt to new technology and chang-ing consumer behaviour, which have in turn changed how hoteliers conduct business. In India, the lodging industry has changed in several key areas over the past decades and many of these changes have helped hotel-iers to enhance their products, attract more guests and create oppor-tunities for expansion. India is the most digitally-advanced traveller nation. Given its thriving online travel agency, hospitality and airline sectors combined with extensive smartphone use, this is not surprising. It ranks first in the league table of countries surveyed, ahead of its Asia Pacific coun-terparts, China and Indonesia. We needed to give the credit to few of those technology players who have been making sure that this indus-try gets its due share of technology makeover every now and then. Emmanuel Christi DasEditoreditor@siliconindia.com
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