siliconindia | | March 20184siliconindia | | February 20173Not many of us remember the $10 million rebranding exercise of HSBC bank done to repair the damage done when its catchphrase `Assume Nothing' was mistranslated as `Do Nothing' in various countries. This is just one of the many translation mistakes that frequently happens due to poor implementation knowledge of translation service. Hence, it is rightly said that knowing how to speak two languages is not the same as knowing how to translate. Considering the globalization/localization of businesses, translation market is growing significantly and is expected to reach $47.5 billion by 2021 (Statista). Looking at this number as an opportunity, several translation companies have mushroomed across the globe, but many fail to interpret professionally in global languages, thus leading to major loss to their clients, both in monitory and branding terms. Hence, the challenge lies in finding the right translating partner who not just understands and can interpret professionally in global languages but comes from the same professional background and also understands their business just like the back of their hand. Despite the growing need, it is the dearth of experienced translators that is haunting the industry and its stakeholders alike. While there is no academic course in translation, the freshers do find a tough time to start their career and grow profoundly. On the other hand, translation service providers also have tough time bringing in huge language resources at one place to serve their customers better. Hence, many of them collaborate with global freelance translators who hold years of experience in translation. Featuring some of such eminent names from the translation world, siliconindia brings to you `20 Most Promising Translation Service Providers -2018', a comprehensive list featuring companies who follow necessary processes to ensure their translation scripts are error free. Do let us know what you think! Anamika SahuManaging Editoreditor@siliconindia.comEditorialThe Game Changer that's Ready to Make You International siliconindia Vol 06 · Issue 8 - 2 · March 12, 2018 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Associate Editor Susila Govindaraj Editorial Team Aiswarya Babu K Ananth.V Karthik Muralidhar Krupa P. Dave Shefali Mathur Sneha Choudhury Sophia Rohtagi Sujith Vasudevan Srrayvinya OLM Supriya Girish Trisha Pragya VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindiamagazine.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugesheshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2018 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers S Sivasankar Mohana KrishnanGroup Art DirectorAshok KumarNoidaAshu Sethi Garima Anand Circulation Manager Magendran PerumalAmeet Kumar Sahoo Nicky Kumari Samatha SP Sambit Satpathy Susnigdha Bhowmik
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