siliconindia | | November 20169Future of the `Connected' JuntaThe usage of smartphones has increased, and a large contri-bution is by the millennial group. They largely use the inter-net on their phones, and have been coined as the frontrun-ners of the World Wide Web. A recent report by Broadband Commission for Sustainable Development shows that India has overtaken the U.S. to become the world's second largest internet market with 333 million users, trailing China's 721 million. With the Internet users doubling by 2020, fuelled by millennials, data consumption is also increasing. This explains why the usage of data has increased by 85 percent last year and why we will further see an increase with time. While the advancement is more or less uniform across the urban population of the country, the rural sector seems to be growing at a significant pace as well. By 2020, rural India is predicted to be home to most of country's Internet users, with majority being mobile first. 75-80 percent of In-ternet user growth will come from rural India.The future of the `connected' junta will evolve, espe-cially with initiatives such as Digital India picking up pace. Concepts such as smart cities are already being developed, and we are looking at further developments such as digi-tal passport verifications, or even digital driving licenses. Services such as Karnataka Mobile One Launch (one of India's first e-governance services) have already started to drive the movement towards building the `connected' jun-ta. Similar services will be developed and implemented in the near future; different verticals in the country, including transport, healthcare, and even entertainment, will soon all become digitally available through mobile apps. This will further connect people, making services readily available. This increment in digital services will enable the use of 4G to expand beyond urban areas, and soon mobile data will become affordable and easily accessible to all parts of In-dia, including rural India. This is what will drive `connect-ed' junta ­ easy and affordable access to digital services for everyone in the country. Enabling the Next Era of Growth for Businesses The Indian Government's Digital India campaign and several other trends like reading e-books, listening to music online, watching visuals online, playing online, teaching online, selling online and even booking tickets online, will get a country whose Internet user base is the fastest growing. The increase in usage of Internet via mobile data will help fuel this growth. Many businesses, governments and companies are moving certain methods and proce-dures to mobile applications. In fact, some of the exam-ples mentioned above such as booking tickets online, are also available on mobile applications. Moving to a mobile platform helps business growth as people are always mo-bile these days. The idea of portability and immediacy, es-pecially by the millennial group, is a major advantage for the consumer. Knowing What the Consumer Wants Over the years, it has become evident that the power of mo-biles is leapfrogging with the progression of technology and communication. Wider appreciation of the social impact of mobile devices in the country has galvanized a true revolu-tion, leaving much scope for service providers to overhaul and modernize their offerings. Nevertheless, it has turned out to be challenging of sorts for service providers who have to constantly design products and value added services: keeping in mind the market enablers, changing consumer and industry trends, usage patterns, and each customer's unique requirement. We at Tata Docomo understand the shift in trends and the need to innovate and improvise to suit these develop-ments. We have witnessed a hike in subscribers in all the states and have enhanced our product portfolio and VAS with customized. As part our larger rural expansion strategy, with a special focus on the South market, we launched 3G services in 43 new towns of Karnataka and further plan to add 1000 cell sites across Karnataka.While internet in India took more than a decade to move from 10 million to 100 million, and three years from 100 to 200 million, it took only a year to move from 300 to 400 million users. The fast growing pace of internet users is a clear sign that the internet is here to stay in India. Over the next five years, as smartphone adoption climbs, backed by the power of e-Commerce and mobile applications, Internet users could double again to more than 600 million, nearly half its population. In such a scenario, there lies much scope for service providers to reform offerings, whereas their urge and ability to do so will contribute immensely in deciding the impending Digital India. $15
< Page 8 | Page 10 >