siliconindia | | SEPTEMBER 20248As the Customer Relationship Management landscape continues to change dynamically, 2024 will showcase the tip of new creative trends that have the potential to change how the customer interacts with the business and the strategy optimization. Taking that there are diverse styles of customer engagement, businesses take advantage of this CRM trend by making it work and implementing it in a way that satisfies customer expectations. Social networking has evolved to fill the customer's need to express his or her point of view to the world at large. Customer importance today runs very high and most often is the difference between success and failure for any business concern. Correspondingly, businesses are fast tapping into the power of social media. At the same time, mobile technology, largely focused on smartphones and tablets, is also playing out in the mainstream technology trend and marketing. In the near future, experts say, several major CRM trends will be enthroned.Parveen Sharma, National Director - Information Technology, Shardul Amarchand Mangaldas & Co, says, "These days most of the (if not all) changes are driven by customers as they expect suppliers to provide relevant responses in relation to what they intend to do anywhere, anytime and in the format & on the platform of their choice. To keep up with such demanding expectations, businesses have no choice but to go digital and embrace technologies to be always available and deliver best possible customer experience".Do You Know That What Actually CRM Means?A CRM software system is a strategic tool that increases the company's revenues and profitability at the same time as it focuses on reducing the cost of customers' loyalty. It consolidates information from various departments to give a comprehensive, up-to-date view of all customers and helps companies find the opportunity for growth to measure customer value. An increasingly critical role in multidimensional CRM can be highlighted in today's highly competitive environment, where customer loyalty is reduced and products are quickly becoming commoditized. It enables an emphasis on more potential customers and holding on to the current ones by allowing for right priorities in sales and marketing with an understanding of the differentiated needs of customers and being able to accordingly offer products customized in conformance with customer preference and behavior. First conceived as a very simple contact management tool, the Customer Relationship Management System disseminated so much that it became the underpinning force, propelling businesses towards a progressive future.How CRM Software Drives Business SuccessSuccess in business has hence been derived through management of customer relationships because the connections result in growth. It is important for a business to recognize the benefits of CRM; that is, it enables business to keep its customers while drawing in new ones EDITORIAL EXCLUSIVECRM TRENDS EVERY BUSINESS SHOULD WATCH IN 2024M.R.Yuvatha, Correspondent, siliconindia
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