siliconindia | | MARCH 20214For some it works as a relaxant, while others use it as a palliative. Whatever be the objective, tea and coffee have been bringing succor to people's lives for a long time. Its consumption is only going to grow if we believe the trends in the market. New ways of consumption are developing both in terms of palate and storage wherein the industry is being supported by the dynamic packaging industry. As a result, the Indian coffee cafe market is expected to register growth at a CAGR of over 12 per cent till 2024. This shows the increasing popularity of tea and coffee beverages. When it comes to tea, India takes pride in the variety of tea offered ­ Green Tea, Darjeeling Tea, Assamese Tea, CTC and the likes with most of it being manufactured in Darjeeling, Assam and Nilgiri. With the subsidies given by Tea Board, there is an encouragement for micro and mini tea factories that benefit from subsidized transportation of products and rejuvenation efforts for orthodox tea. As the majority of Indian population is young, the rising per capita incomes and the inherent characteristics of these beverages being addictive in nature, demand remains inelastic and will increase with a rise in tea and coffee drinkers in the country. Factors like changing lifestyle preferences, a number of variants in beverages available in the market and enhanced accessibility through increasing number of outlets in Tier II and Tier III cities have all resulted in venturing of many players in the sector. A host of tea/coffee brands have emerged in this segment looking to tap into the increasing consumption potential. In this issue, we present to you a list of 10 Most Promising Tea/Coffee Brands that have managed to stay ahead of the curve and are going from strength to strength in meeting the varied needs of the consumers.We look forward to your feedback.Anamika SahuManaging Editoreditor@siliconindia.comEditorialThe Changing Palate Vol 09 · Issue 9 - 6 · March 16, 2021 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Editorial Team Aveek Pal Chaudhuri Avinash Roy Chitra Mishra Mandvi Singh Rajan Sarma Rohan AT VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2021 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers Vetrivel S Sivasankar S Karthik KGroup Art DirectorAshok KumarNoidaAshu Sethi Garima Anand Circulation Manager Magendran PerumalAnupreethi Danila.D Chander Thyagaraj Felisha Rita Correspondents Sambit Satpathy Subhadarshani Mohanty
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