DECEMBER 20228hen you think of coffee, you feel about cafes churning out frothy shakes and cups of cappuccino. A cup of piping hot coffee and conversation always go hand in hand. Long before coffee outlets and chains in every part of the world, coffee was made and served with traditions and rituals. Be it in its making or how it is done and consumed, different countries worldwide have unique ways that endlessly amuse coffee. As much as you would expect, Coffee has never been a popular beverage in Asia. However, that is all changing. People in Asia have also started drinking Coffee regularly, which has boosted the entire Asian market for Coffee. As you probably know, it was impossible to get a decent cup of coffee in the UK, and even now, something like 80 percent of all coffee purchased in Britain is instant. By the Eighties, most educated Indians had become aware of the difference between instant and real coffee, even if we did not always drink the real thing. This generation need not worry about finding real coffee. Ever since opened the first Barista all those years ago, Indians have had access to real coffee. Chains like Barista and Café Coffee Day have given Indians access to Western-style coffee. We now know the difference in common preparations. A recent model is Café Coffee Day, which follows a cheap and cheerful approach to the coffee market. The coffee is not terrific, but it is reasonably priced, and as the chain has expanded, I don't particularly like Starbucks' coffee, but who can deny the power of the brand? Because the Costas and Starbucks have arrived, Indians have access to the same sort of coffee they drink in America and London.Treasures of Coffee BrewAsian countries are producing high-quality coffee beans that are gaining popularity worldwide. Countries like India, Vietnam, and Thailand have started to make specialty-grade Arabica coffee beans. These countries supply high-grade green coffees for roasters in Europe and North America. The demand for coffee has been increasing rapidly. The largest consumer of coffee in Asia is currently Japan. The government has a well-developed coffee culture, and numerous cafes and restaurants serve coffee. China is the second largest consumer of coffee in Asia, and coffee consumption is overgrowing. India is the third largest consumer of coffee in Asia. The country is now the world's seventh-largest producer of coffee. India Coffee HouseCoffee Production in India is in the hill tracts of South Indian states grown in three regions, Karnataka, Kerala, and Tamil Nadu, forming the traditional coffee-growing region. Coffee is not native to India. Legend says beans were smuggled out of Arabia and planted in south India. Over time, south India became a centre of filter coffee, a robust coffee diluted with lots of milk. It is a beautiful drink and has a great cultural history behind it. But it is not coffee in the Western sense because it doesn't work without milk. Roast with the most: South India is a centre of filter coffee, an excellent drink, whatever EDITORIAL EXCLUSIVETHE STUDY OF COFFEE SHOP - A CASE STUDY OF ASIAW
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