siliconindia | | DECEMBER 20249THE FIGHT AGAINST COUNTERFEITINGBlockchain: The blockchain technology confirms a safe, tamper-proof record of the process that a product has gone through from the manufacturer to the consumer. Thus, counterfeiters cannot easily alter details regarding products.AI: Artificial Intelligence scans the 100s of millions of data and generates the look out for traced counterfeit products. They show the quick identification of scams or suspicious activity so that businesses can take prompt actions as well.Padmakumar Nair, Co-Founder & CEO, Ennoventure, says, "Although technologies help the brands to some extent against counterfeits, they are not entirely foolproof".Top Players in Anti-Counterfeiting Solutions Industry 2024Recently, siliconindia Magazine recognized the Top Anti-Counterfeiting & Traceability Solution Providers of 2024 while offering companies engaged in the fight against counterfeit goods and improvement in supply chain transparency. Today, these companies are using leading-edge technologies to protect product authenticity, ensure consumer safety, and maintain brand integrity across industries.Acviss: Acviss boasts of very robust anti-counterfeiting and traceability solutions that may be applied in various industries, such as luxury goods, including pharmaceuticals. This makes sure their products are original and can thus build trust into global supply chains.Checko: Checko has innovated a unique copy-proof technology through which the consumer can check the genuineness of the product himself, in other words, providing the user with the power of checking authenticity. Apart from that, Checko also offers effective solutions for tracking and tracing that help businesses monitor their products and engage customers.Ciphercode Tech Solutions: A blockchain product authentication leader, Ciphercode Tech Solutions promotes not only security but also scalability and cost-effectiveness in helping businesses reduce counterfeiting and increase supply chain traceability.Evdens: Evdens is a cloud-based self-service platform for anti-counterfeiting and product authentication. Evdens creates secure, copy-resistant identities that ensure integrity of the product and are traceable along the whole supply chain.Genefied: This is a SaaS-based solution for consumer brands on how to connect better with their target audience. The product solutions ensure that the clients are loyal and retained in addition to having the authenticity and traceability of products sold.Onspot Solutions: Onspot Solutions Company offers end-to-end anti-counterfeiting and product authentication solutions. They are adept at creating visibility in a supply chain, thus letting businesses have better management and security against counterfeit goods.Pipra Solutions: The company employs technologies such as machine learning, AR/VR, and blockchain to ensure authenticity of a product besides improving traceability in the supply chain. Such advanced solutions offered by these firms help various companies nullify risks associated with counterfeiting.The Road AheadThe key benefit of anti-counterfeiting solutions for both businesses and consumers is the protection of brands against loss in money terms and against damage to reputations resulting from widespread counterfeit goods. This also extends greater assurance to consumers regarding the genuineness of products being purchased. Anti-counterfeiting solutions help ensure efficiency and transparency in the supply chain and assist the business in operating within the regulatory compliance framework.Though, implementing of technologies is extremely tough work for smaller businesses. These can be expensive systems as well as complicated to merge into the existing networks. In any organization, change is resisted by the employees, and technologies may breach private and personal rights, as they help in tracking and identifying.Still, the future of anti-counterfeiting solutions looks bright. Future developments in blockchain, AI, and advanced tracking technologies would improve the tools to fight counterfeit goods. As these technologies advance, the global markets will be safe and aid businesses in their protection of brand and make sure consumers receive the right products that they trust.
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