siliconindia | | February 20214The success and failure of organizations depend on how we present, market and advocate our offerings to our customers. To do so, organizations spend millions of dollars on advertising and other promotion activities, but they mostly miss out on one of the cheapest but most efficient ways of achieving the goals. It is the stickers and labels. If you consider them to be one, you are wrong. Their usage and value proposition they bring to the brand are different. Many companies perceive stickers cheap and in turn think it devalues their brand. However, if companies invest in quality stickers and labels, they can do much for their brand and marketing. Stickers have versatile look, feel and shape and hence can be used with many marketing tools to promote a brand. However, it is all about getting creative with your stickers and labels to get what you need. So run away from those usual and boring stickers and labels that just provide blatant information without any look and feel. However, it is important to know how to use them as magic wands ­ at the right time, at the right place. To create that magical touch & feel, there are many traits to take care of, one of them being able to create something that will work with your brand, hence think of colors and font. Despite being cheap, stickers and labels have long term value and induce people to take action. One can chose from industrial vinyl, polyster, polypropylene, recycled labels, satin labels, fluorescent paper labels to foil paper labels and more. Choices are many but it is important businesses select what is important and relevant to them. And to help them through this is our current edition of siliconindia Magazine's current edition of `10 Most Promising Stickers & Labels Manufacturers ­ 2021'. Our panel of experts comprising industry veterans, CEOs, CMOs and other leaders along with our Editorial Board have shortlisted and finalized the names. We detail their offerings and expertise in our issue. Read to know about them. Do let us know what you think!Anamika SahuManaging Editoreditor@siliconindia.comThe Most Underused Tool to Promote Your BusinessEditorial Vol 09 · Issue 07 - 01 · February, 2021 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Editorial Team Aveek Pal Chaudhuri Avinash Roy Mandvi Singh Sai Nandan M R Sai Nandan M R VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2021 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers S Sivasankar Dennis Bennito Group Art DirectorAshok KumarNoidaAshu Sethi Garima Anand Shivam AgarwalCirculation Manager Magendran Perumal Ashwini D Naik Indranil Chakraborthy Sanjana Mohanty Shivam AgarwalCorrespondentsSambit Satpathy Subhadarshani Mohanty
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