JULY 202219a technical advisor that can help them restructure organisation processes and help the team in adapting to the platform", says Automate SMBs Founder Nilay Khatri, before adding, "At Automate SMB, we serve as an advisory to businesses to help them define the right approach and take the right technical decisions".Another feature that sets Automate SMB apart is vertical solutions, i.e. industry specific solutions. It serves as a starting point and nearly addresses upto 70 percent of business cases, helping them go live faster.Leveraging Latest TechnologyThe entire infrastructure of automatecrm.io is powered by Amazon Web Services, for high scalability and availability. Along with that, the company leverages AI and machine learning for lead scoring, behavioral scores, sentiment analysis, and more which helps in making the qualification of support tickets, leads much faster and automated. "We are also working on a beta with a few clients to provide various nudges on their website and mobile applications, such as personalised offers based on the interests and contextual information", Nilay shares. An Ever-Growing Service PortfolioAutomate SMB's major focus area for the year 2022 is working towards ISO certification, to retain customers' trust that the company follows the best practices in terms of operational and data security. While continuously introducing new features every month, Automate SMB is also working on on-boarding system integrators and consulting agencies as partners.Automate SMB is currently expanding their network to bring in more industry-specific knowledge and CRM solutions pre-configured for various verticals, with the help of their consulting partners. "Along with that, we also have many mobile applications planned, one of which is automateDial. It facilitates cost-effective and easy execution of tele-marketing campaigns from mobile devices. It is slated for launch soon", says Nilay.We live in a world of convenience and businesses are constantly looking for ways to simplify processes and reduce operational costs without it affecting productivity. In such a scenario, automatecrm.io will not only remain relevant but is also the way forward. Automate SMB's automatecrm.io is a unified platform that includes not just sales, marketing automation and support management, but also projects, billing, affiliates, loyalty and analytics. With low-code/no-code approach and automation engine business can also introduce custom process without any technical helpSPOTLIGHTJULY- 2022
< Page 9 | Page 11 >