NOVEMBER 202219customized model with every segment of customers. The company innovated and deployed a remote assistance platform in record time during lockdown to enable collaboration between onsite engineers and remote experts. Gmmco firmlybelieves that customer service is fundamental for the growth of its organization and all its stakeholders viz. employees, principals, financial partners, and shareholders are committed to delivering world-class services to its customers. Core to this is the adoption of a technology-first strategy to enable its extended ecosystem and customers to interact with the team digitally with complete ease from anywhere. At the next level of the technology first strategy is the creation of cloud-first, mobile-enabled, well-integrated, end-to-end, and vernacular-based secure solutions that will provide complete transparency, reliability, and real-time experience.Maximizing Value for CustomersBorn with a mission to maximize the value for customers and all stakeholders while being a socially responsible corporate, Gmmco, therefore, fosters an entrepreneurial capability amongst employees with an atmosphere of trust and mutual respect. Over the years, the company has significantly become a solution provider to its customers as opposed to being a product and/or service provider.With a business model to provide end-to-end solutions to its clients, Gmmco is structured into different business verticals like construction and infrastructure, mining, energy, and other allied business with each acting as an individual profit center. This structuring is oriented towards its market requirements as well as its business goals. The companyemploys global experts to provide expertise in areas of specialization to satisfy and exceed customer expectations. An integral part of the business model is a long-term partnership with customers to shape solutions for the future which involves engaging for multiple years leading to long-term contracts. This has a significant impact on its relationship with clients and enables long-term sustenance that addresses market dynamics.The 3Es Value-driven CultureThe company firmly believes that employees are the foundation for the growth of its business. Gmmco's culture is characterized by 3 Es ­Entrepreneurship, Empowerment, and Excellence ­ which has enabled it to create a distinct environment for its employees and clients. Our employees demonstrate a high level of commitment to delivering the products and services on time with a passion for product support and through excellence in their actions. We believe that our customers are our most important partners in sustainable business growth and ensure excellence in customer experience. Our leaders collectively demonstrate the leadership styles and competencies to create a climate for high engagement and high performance. We strongly believe that a leader's role isn't about position or power but taking responsibility. We promote high integrity and high ethical standards." says Chandrashekar. In addition, we have a clearly articulated diversity and inclusion policy that states ­ we are committed to fostering diversity and inclusion at the workplace as an integral part of our culture. As an equal opportunity employer, we ensure zero tolerance for discrimination in employment", proclaims Chandrashekar V., Managing Director & Chief Executive Officer at GMMCO Ltd. The company has articulated key competencies for its leaders to drive the 3E culture and continuously developing these competencies through its well-structured Leadership Development Model. Gmmco has deployed five Excellence Programs ­ Sales & Marketing Excellence, Parts Excellence, Rentals & Used Equipment Excellence, and Digital Excellence for promoting the theme of excellence.
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